Update ( Applications are closed! ): Thank you so much for the overwhelming response, we filled 50 brand slots within just 3 days!

Hello Brand Owner!

We know it is costly and difficult to grow an audience for your brand on social media with advertising cost rising every year.

Putting all your effort to create high quality organic content to is also very unpredictable.

We all have to pray for the algorithm gods to bless our content.

We face this problem too and this is the driver behind why we are kickstarting this crowd-sharing of audiences amongst local brands through a joint giveaway!

If you are a local brand in Singapore, we want to sponsor our coffee merchandise as a giveaway to your audience to kickstart this initiative and the good news is there is zero cost for you to participate!

You can take this as a sign if you also think it is due time for you to launch a collaboration campaign on your socials!

We are looking to work with 50 local brands in total and so we are putting up 250 350 of our cups for sponsorships!

We have chosen our Gentle Morning Cup ( Retail Price SGD$34.90 ) as the giveaway prize and 5 cups for each brand! ( Total value: $174.5 $69.8)

The Gentle Morning Cup is a swivel-locking, leak proof, thermal cup which is a very useful and relevant item for the everyday Singaporean!

https://yasumicoffee.com/gentle-morning-cup/

See highlights from our creators here for the cup!

Promotion Mechanics

The giveaway will run in two phases for maximum effectiveness.

First Phase ( Collaborate with Yasumi )

As a brand, you can run a giveaway for 5 cups in total for 5 different winners 2 cups for 2 winners and set your own criteria for the giveaway on your social media page, you are in full control.

We recommend minimally having your audience tag 3 friends and follow your page so you there is a chance for the post to go viral!

We will send you the promo-code to distribute to your selected winners when you confirm your participation by filling up the form below!

We recommend coupling this with the launch of any promotions you have so it benefits your shop!

Second Phase ( Group Crowd-sharing )

We know giveaways work better when the value of the prize is great or when the participants perceive the chance of winning to be higher.

After all contests has concluded, Yasumi Coffee will run and manage a final giveaway contest on our own page of a minimum of 100 cups to the followers of all participating brands. ( Retail value : $3490 )

Audience members can follow multiple brands to increase their chances of winning and also be exposed to the products/services of all participating members!

It also helps with your page's algorithm as users clicking into your brand page is enough to trigger the algorithm to retarget them with more of your organic content!

We are looking at crowd-sharing a minimum of 50,000 followers ( 50 x 1000 average follower count per brand ) we are now at 160,000 and counting, and we are forecasting a minimum of 10-20% increase in followers on average for each participating brand at the end of the campaign.

Note: This is a forecast based on our past giveaway! Many factors affect how successful this campaign works for you too such as if you include any of your items for the giveaway or your contest criteria.

Collaboration T&C are as follow!

• You do not have to be strictly in the business of physical products or services. A local brand can be an artist, media or even a personality brand!
  
• The contest should award 5 cups in total to 5 different winners 2 cups to 2 different winners, 1 winner per cup ( Total Retail value $174.5 for 5 cups. )
  
• There is no need to put up any merchandise of your own for the giveaway! You can also do so if you want to make the campaign more effective and relevant to your audience so we highly recommend it!
  
• Winners can redeem by simply checking out on our website with our unique coupon code for each participating brand.
  
• Winners will have to cover the courier delivery fees of $3.90 for local courier and checkout via our website, we will handle the fulfilment!
  
  The reason for that is shipping fees for 350 450 cups is very expensive! Winners who do not want to cover the fees can also select the self-pickup option when checking out too!
  
  The pickup address is Hersing Kitchen, 21 Tampines Street 92, Singapore 528891 ( Only on Tuesdays! ).
  
  Please include this disclaimer in your contest post clearly and have the winners contact us!
  
  If you are coming up with your own gifts, we can also ship over the cups to you so you can package it together with your own prizes.
  
• You have full flexibility to choose the winners via your own participation criteria to benefit your marketing efforts! ( E.g joining your mailing list or tagging 3 friends so the post has a chance to go viral )
  
• The cup must be given away for free, it cannot be a gift with purchase of your items.
  
• We will send you the promo codes to send to your selected winners once you confirm your participation, you can administer the contest at anytime at your convenience!
  
• We recommend a minimum contest period of one week and a max of two weeks.
  
• Following Yasumi Coffee's Instagram page must be one of the criteria for winning!
  
• Launch the contest only after 1st August 2024 and before 7th October 2024, you can time it with any upcoming promotions you are planning to make it more eventful.

Requirements for Brands

• Please help us create the giveaway post/graphics on your socials in your brand style and add us as a collaborator as we do not have the manpower to co-manage 50 contests at a time!
  
• Select the winners according to your own competition rules!
  
• Conclude your contest by 15th October 2024 as we will run our largest giveaway for all followers of each participating brand.
  
• Minimum of 400 followers! If you have under 400 you can still apply but we will evaluate on a case by case basis.
  
  Like and shares campaigns with 5 winners on a low follower base is not feasible or effective. We highly recommend reaching out to your friends and family and outreach with your local community first to build a strong base of followers before participating.

How to Participate?

• Just simply fill up the form below if you are interested to participate!
• Applications are open till 30th September! Please RSVP early if you are keen as we will be closing at 100 brands.
• We will contact you personally as soon as we can after vetting your application as we are also busy with our day-to-day operations, we seek your kind understanding on any delayed response!
• You can also hit us up on our DMs on any channel and we will answer your questions!
  

We have notified all participating brands with the confirmation email!

We will have a new page with a list of all participating brands when we launch our phase 2 giveaway!

~200,000+ Combined Follower Count and growing!

P.S - Please check your spam folder if you haven't received our confirmation email after applying!

P.P.S - In case a giveaway is not your thing, if you are looking for coffee related collaborations, or partnerships to receive our beans at a discounted price, just send us an email to hello@yasumicoffee.com. Coffee is collaborative and we are always happy to support fellow local businesses with subsidised beans for co-branding opportunities.