Our name, "Yasumi," means rest.
It’s a gentle reminder that it's okay to take your time in a world that never slows down.
At Yasumi, this reminder also reflects our philosophy in roasting our coffees.
We slow roast our coffees because great things deserve time.
So you must be wondering, what is slow roasting?
Unlike modern AI-powered roasters which prioritize speed, consistency, efficiency and hands-free roasting, we choose to roast in small batches using traditional gas roasters.
This old-school approach demands more attention, skill, and time, but it's precisely this hands-on method that allows us to coax out the unique character of each coffee.
The flames, the airflow, the scent—it all changes moment to moment, and a human must be there to respond with care.
Roasting slowly gives the beans time to develop complexity without rushing through crucial chemical reactions. It prevents scorching, allows sugars to caramelize more evenly, and draws out a smoother, more balanced cup.
It's not the fastest or cheapest way, but it's the one that honors the bean's origin and your experience in the cup. We use more than double the time than the average roaster to develop and caramelise the coffees after the first crack.
We don't chase perfection or insist that every cup taste exactly the same. Instead, we encourage you to trust yourself and your unique preferences. Every brew, every morning, every sip is beautifully distinct, shaped by your mood, your surroundings, and the way you feel right now.
Your coffee ritual shouldn't feel stressful—it should feel comforting, like curling up with your favorite book or the quiet pause you take on a rainy afternoon.
Perfect coffee isn't about measurements or timers—it's about the quiet pleasure of noticing how the aroma shifts subtly each morning or how each sip seems to taste a little different from yesterday.
So next time you brew, slow down.
Forget perfection, let go of urgency, and reconnect with yourself.
Sip intentionally, rest deeply, and truly savor life’s small pleasures—one beautiful cup at a time.
