We are dedicated to offering the highest-quality coffees at the most affordable prices and constantly exploring innovative ways to achieve this.

With the CLC, we aim to generate positive word-of-mouth, reduce unnecessary expenses, improve our turnaround time, and consistently deliver exceptional coffee at outstanding value to our customers.

If you follow us on TikTok, you’ll see our commitment to transparency about the coffee industry and the factors that influence coffee pricing!

Here's the truth that the coffee industry is not telling you, creating high-quality coffee beans does not contribute to the majority of expense when it comes to retailing coffee.

At Yasumi Coffee, we offer single-origin, freshly roasted coffee—the same quality you'd enjoy in your favourite cafes or fine dining restaurants.

So why do the end consumer need to pay so much for freshly roasted coffee?

It's not just about the beans. 

Most of the costs come from running the business: keeping coffee fresh, preventing waste, and attracting new customers to maintain quality.

For many roasteries with physical stores, up to 45% of the price goes toward rent or distributor fees. 

For online businesses like ours, advertising costs alone accounts for 50% for each bag of coffee to a new customer. ( Sadly most of these value goes to platform like Meta and Google ).

These costs aren’t directly tied to the coffee itself—they're simply the price of running a coffee business in Singapore and this is unfortunately passed on to the end consumer.

We’re constantly exploring smarter ways to cut unnecessary costs, so we can bring you amazing coffee at better prices, especially for our loyal customers.

Most unlikely.

We are using the best grade of freshly roasted coffees available so you never compromise on quality when it comes to savings.

If you see a similar grade coffee retailing out there that is lower than our cost, it is most likely the coffee is not freshly roasted and you are getting an old batch that they will otherwise have to throw away or they have a similar programme like ours.

Absolutely!

That’s the primary purpose of this program.

By saving on marketing and advertising costs, we can pass those savings directly to you—so sharing your coupon code with your family and friends is exactly what we’d love for you to do!

No the Coffee lovers club is just a membership that gives you a discount on our coffees.

The CLC membership is similar to a Costco membership where an annual fee gives you access to purchase the supermarket products at the lowest prices.

For CLC, you pay annually or monthly for a membership to get access to our products at a our cost+ pricing!